Embedded Files
Marketing SOPs
Marketing SOPs
Under Construction.....
Brist MFG Marketing SOP is intended to provide a guideline for all procedures related to product launches, channel management, creative development, ad management, and asset development.
Access to the primary marketing account and all logins here.
NEW - Under Construction SOP
NEW - Under Construction SOP
Old Dylan SOP
Old Dylan SOP
Marketing Materials - Files & SOPs
Marketing Materials - Files & SOPs
[Pathway: Google Drive > Brist MFG > Marketing > Business Cards]
JPEG Files for existing employees
Master AI file (download to produce new JPEG files)
SOP + directions
[Pathway: Google Drive > Brist MFG > Marketing > Tradeshows > 2023 > Rack Cards]
Print file PDFS
INDD File Package
To order, contact Ben Vahl at ADI in Bellingham, Washington (benv@applieddi.com)
[Pathway: Google Drive > Brist MFG > Marketing > Tradeshows > 2023 > Catalogs for print]
Print file PDFS
To order, contact Ben Vahl at ADI in Bellingham, Washington (benv@applieddi.com) - request spiral bound
INDD File Packages available in: Legolas HD > BRIST > Marketing Assets > Catalogs for print or Google Drive > Brist MFG > Marketing > Tradeshows > 2023 > Catalogs for print
Export file by individual page with 0.125" bleed on each page.
**NOTE** - Check with Cameron Parker, Creative Director, on most recent catalog and cross reference product information or imagery that may be dated.
[Pathway: Google Drive > Brist MFG > Marketing > Trend Reports]
Instructions on how to develop and distribute quarterly trend reports
PHOTOS
Follow the instructions below to gather product and lifestyle imagery for any and all use.
Source 1: Google Drive
Navigate to the master Google Drive Folder (Brist MFG).
(Example to find images of flannels in 2022) Brist MFG > Programs > Flannels > 2022 > Images
Source 2: Google Photos Repository
WEBSITE
[Pathway: Google Drive > Brist MFG > Marketing > Website]
SUSTAINABILITY
[Pathway: Google Drive > Brist MFG > Marketing > Sustainability]
[Pathway: Google Drive > Brist MFG > Marketing > Email]
When developing and launching an email campaign the primary order of operations has been as follows:
Build email assets in Adobe Illustrator. Export various sections (ie. header, body, button, footer, etc. Example assets can be found here) to upload to Mailchimp template.
Log in to MailChimp (login information can be found above)
Create a campaign. Upload assets as image blocks. For any copy, use the MailChimp text block.
Link all images and appropriately (ie. catalog URL, webpage, etc.)
Write alt text for each image (ensures users with low bandwidth will still see text).
Preview send to yourself and other stakeholders
Schedule for delivery
POST DELIVERY
Within 24-36 hours of sending, check the campaign analytics
Download button clicks as CSV under campaign Link Activity
Upload .csv to Google Drive here and open as a Sheet.
Send to sales team using Google Groups.
[Pathway: Google Drive > Brist MFG > Marketing > DECKS]
The T-Mobile and Capacity decks are both strong examples of deck templates that can be used for pitching new clients on Brist MFG's various capabilities. Consult with Brendan Pape on copy and content.
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